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Branding is something that can make or break business people buy from people and brands they like in a previous post, brand build 101: how to build a brand persona i break down the elements that go into a great brand persona below, i have found two companies that used a great rebranding strategy. Branding strategies customer based brand equity is created when brand knowledge comprising of brand awareness and brand image are at highest level in. Apple inc apple inc’s branding strategy involves creating innovative products and digital services aligned with a “digital hub” strategyapple computer products function as the digital hub for its digital devices, including the ipod, cellular phones, personal digital assistants, digital video, still cameras, and other digital devices.
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